Posts Tagged ‘Stephen Shadegg’

23rd September
written by Sean Noble

“The only poll that counts is the one taken on Election Day.”  It’s a line used thousands of times a year, and I’m pretty sure it was first used by the late Stephen Shadegg – campaign extraordinaire and father of Arizona Congressman John Shadegg.

So the latest poll to pop up, showing Goddard wiping the floor against any Republican in next year’s Governor’s race, should be taken with a grain of salt… or better yet, with a salt lick.

Here is the totality of what you need to know about the efficacy of the poll:

“The pollster is known as a Democratic firm, and the survey was automated and done via telephone.” (emphasis added)

So this was an autodial, robo-call?  It is a known fact that Republicans have less tolerance for automated phone calls than Democrats (ok, maybe not a “known fact” but anecdotally, it takes more calls to Republican households than Democrat households to get the same number of respondents on a robo-call survey – trust me, I’ve seen it.)

Given that this was an autodialed robo-call, (which would cost all of about $500 to conduct) I find it a little surprising that Arizona Republic reporter Matt Benson would write on it – and wait until the 11th graph of the story to indicate that it was a robo-call survey. 

I’ll make Matt a deal – I’ll commission a robo-call survey of 600 Arizonan’s and I’ll give him the exclusive to write the story – which I expect to be as long as this one.

You’ve got my number Matt.