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24th January
2009
written by Sean Noble

Meet Richard Sales.  He is a 24-year-old wunderkind and the brains behind some of the best political web ads in the nation.  He is proof that smarts, technological know-how and a great sense of humor can change the debate in political campaigns.

I met Richard during the 2006 election cycle when we used him to produce web ads for the Arizona GOP Party Victory operation.  He produced a number of ads against Sen. Jon Kyl’s opponent, Jim Pederson.

In this last cycle, Sales produced hundreds of ads for the National Republican Senatorial Committee.  A sample is below.  The kid has creative genious, and he also composes most of the music for the ads.  Not bad for a twenty-something guy with a laptop, a keyboard and a great imagination, locked away in a basement to wreak havoc on unsuspecting candidates.

Here is Sale’s description of this ad: 

The Kerry camp flipped out when they saw this.  If we had hit Kerry in a regular press release, no one would have noticed or cared.  But because this was on YouTube, we got a reaction out of him, throwing him off message for days.  Using humor and pop culture references really helped this ad cut through the clutter of normal web videos — not to mention the strategic thumbnailing of Britney Spears also helped.  The New York Times, HotAir.com,and National Review featured it on their sites.”

Here are a couple more.

And this one, which I linked to a couple weeks ago.

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2 Comments

  1. Brent
    26/01/2009

    I think its safe to say that we all knew…even back in ’06, that one day all of us will be working for Richard Sales. I guess this is just proof that we’re one step closer. Thanks for the update.

  2. Breck
    28/01/2009

    Richard Sales is my new inspiration. I loved the preview notice on the second video. Al Franken scares me.

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